Self-serve wholesale ordering for a Canadian beverage distributor.

Orders were trapped in phone, email, and fax.

Trade buyers placed orders by phone, email, and fax. Every order was re-keyed by a sales rep, pricing and stock availability were opaque to buyers, and the business had to enforce the rules that come with selling a regulated product — licensing, provincial restrictions, and quantity controls — on every single transaction.

A compliant storefront that does the transcribing.

We built a self-serve wholesale storefront with the regulatory rules baked into the buy flow, wired straight through to the back office.

• ✓Compliant B2B Commerce storefront — account-specific catalogs, contract pricing, and negotiated terms.
• ✓Reorder-from-history & saved lists — so recurring wholesale orders take minutes, not calls.
• ✓Regulatory guardrails in the buy flow — licensing and jurisdiction rules enforced on restricted products.
• ✓Integration to order-management & ERP — online orders flow through with no re-keying.

Buyers self-serve; the team stops transcribing.

Buyers now self-serve their reorders around the clock instead of waiting on a rep. Order-entry errors dropped as manual re-keying disappeared, and the sales team was freed to focus on relationships and new accounts rather than transcribing orders.

Pricing and availability are consistent and transparent for every buyer — the same numbers, every time.