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Case study · Experience Cloud

A dealer and customer portal for an automotive retailer.

We built one connected portal on Experience Cloud and Service Cloud — customers book service and track their vehicles, while dealers manage inventory and leads from a single workspace.

  • Europe
  • Automotive Retail
  • Experience Cloud
  • Implementation
At a glance

At a glance

Region

Europe

Industry

Automotive retail

Platform

Salesforce Experience Cloud · Service Cloud

Work type

Implementation

How we approached it

01 Challenge

Customers phoned in; dealers juggled disconnected tools.

Customers had no self-service way to book service or check on their vehicles, so everything ran through phone calls. Dealers, meanwhile, juggled inventory and leads across disconnected tools with no single place to work.

02 What we built

One portal for customers, one workspace for dealers.

We built a single connected portal — self-service for customers, a unified workspace for dealers, with Service Cloud handling requests behind it.

  • Customer portal — book service and track vehicles online, no phone call required.
  • Dealer workspace — manage inventory and leads in one place.
  • Service Cloud case handling — every request tracked and resolved behind the scenes.
  • Automated notifications — customers stay updated on service status automatically.
03 Outcome

Customers self-serve; dealers work from one place.

Customers now self-serve bookings and vehicle information instead of calling in, dealers work leads and inventory from a single connected workspace, and the retailer gained clearer visibility across service and sales.

Solution highlights

Customers and dealers, on one connected platform.

Self-service for customers

Book service and track vehicles online — no phone call required.

One workspace for dealers

Inventory and leads managed in a single connected place, not scattered tools.

Requests, tracked

Service Cloud case handling means every request is tracked and resolved behind the scenes.

Customers kept updated

Automated notifications keep customers informed on service status.

In their words

Customers stopped calling to ask "is my car ready?" and dealers stopped juggling tabs. Service and sales finally live in one place.
Operations director · automotive retail group (anonymized)
Tech & stack

Built on Experience Cloud and Service Cloud.

  • Salesforce Experience Cloud
  • Service Cloud
  • Apex
  • Lightning Web Components
  • Flow
  • Case management
  • Inventory & lead data
  • Automated notifications
  • Sandbox → CI/CD
  • Git source control
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Want customers and dealers on one platform?

Talk to a senior architect about a customer and partner portal on Experience Cloud and Service Cloud — scoped before you commit.